Technology is creating new, unparalleled change in the marketing space. These changes are good – and in some cases, long overdue -- because now it is possible to start showing direct correlations between the work PR does, and the revenue results it generates.



Content is not the challenge. Instead, the challenge lies with data and, specifically, the data today’s marketing executives most need.




Balancing Modern Marketing - Leveraging Content & Big Data to Power PR Results discusses:

The rise of the Data-driven CMO
 
How to more effectively communicate what you want to see to your PR team
 
Differences between the typical reports you might get from your PR team and your demand generation team


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Leveraging Content & Big Data to Power PR Results