The evolving role of IR in competitive intelligence
95 percent of IROs reporting that they regularly gather information on their company’s market competitors.
Because IROs are situated in a daily environment where information of all types can fl ow broadly and rapidly across multiple channels, they have the opportunity to make unique contributions to competitive-intelligence gathering within the organization.
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Call it competitive intelligence, market intelligence, media monitoring or something else, a successful intelligence gathering function shares a few common characteristics that translate into effectiveness, efficiency and strategic importance. This whitepaper explores the evolving role of IR in competitive intelligence and how industry thought leaders are taking it on as part of the IR mandate.