Social means strategic. Enhance your brand presence in social media with a press release strategy that mixes company news and alerts about compelling new content on an ongoing basis – and helps you to better measure the performance of your social media strategy.

The modern press release can get you in front of the right audiences with the messages they care about … and your performance can be measured.

Creating Press Releases that Maximize Social Sharing discusses:

Social media’s impact on press release and the distribution of new and repurposed content
Basic benefits of planning for social distribution and reporting on every release
Best practices for making content social sharing friendly -- from simple formatting tweaks to "Click to Tweet"

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Tips for Creating a Press Release that Maximizes Social Sharing