PR Trends for 2015: Focus on Visual Storytelling

Duration: 60 minutes 

Description:
PR Newswire and PR News follow up on their 2013 survey which revealed that 76% of communicators planned to use more visual storytelling in 2014. This session will lift the curtain on whether PR pros really did ramp up their efforts this year and what benefits they have experienced. In just one year since the study took place, video has become even more dominant in the digital sphere, with video ads and auto-play features becoming the norm on websites and social media.

Speakers Include:

  • Sarah Skerik, VP Strategic Communications, PR Newswire
  • Larry Cardarelli, Executive Producer, MultiVu


We unveil the results of this year's updated survey which will include insights such as:

  • What percent of overall PR budgets are devoted to video content
  • What is the most effective kind of video content that organizations are distributing
  • How are communicators measuring the outcomes of their video content

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