Balancing Content & Big Data to Power PR Results
|Content makes up the marketing information created and distributed across your channels, and data represents the digital evidence of its consumption. Content is not the challenge. PR agencies and their marketing clients are content experts. Instead, the challenge lies with data and, specifically, the data today’s marketing executives most need.
This webinar will discuss:
Jennifer Smiga, Co-Owner, Marketing Rival
Barr Seitz, Director, Digital Publishing and Marketing, McKinsey & Company
Asmita Singh, Vice President, Digital Experience and Marketing Optimization, PR Newswire
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