Balancing Content & Big Data to Power PR Results

©2015 PR Newswire 350 Hudson St. Ste 300, New York, NY 10014
Review our Privacy Policy.

On-Demand Webinar

Content makes up the marketing information created and distributed across your channels, and data represents the digital evidence of its consumption. Content is not the challenge. PR agencies and their marketing clients are content experts. Instead, the challenge lies with data and, specifically, the data today’s marketing executives most need.

This webinar will discuss:

The rise of the data-driven CMO
 
How to more effectively communicate what you want to see to your PR team
 
Differences between the typical reports you might get from your PR team and your demand generation team


Speakers:

Jennifer Smiga, Co-Owner, Marketing Rival

Barr Seitz, Director, Digital Publishing and Marketing, McKinsey & Company

Asmita Singh, Vice President, Digital Experience and Marketing Optimization, 
PR Newswire


View On-Demand Webinar